1.1. This Site is owned by Shearwater Group (SWG). SWG is a member of the Alternative Investment Market, registered at 22 Great James Street, London, WC1N 3ES and with Company Number 05059457. It is referred to elsewhere in this policy as “we”, “our” or “us”. SWG also owns the following legal entities, all registered at 22 Great James Street, London, England, WC1N 3ES
1.2.1. Collect standard internet log information and details of our visitors’ behaviour patterns. This is so we can obtain statistics on the number of visits and determine popular pages on the Site. This helps us improve our web content and better understand what our users want. We do not use this information for anything other than our own analysis.
1.2.2. Analyse web statistics and performance and personalisation.
Google Opt Out
2.1. Website users who do not want their data collected with Google Analytics can install the Google Analytics opt-out browser add-on. This is compatible with all major browsers and can be downloaded and installed via the Google Analytics opt-out page.
3.1. Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests. The cookies used on the Site have been categorised based on the categories found in the ICC UK Cookie guide. A list of all the cookies used on the Site by category is set out below.
3.2. We use the following kinds of cookies on the Site:
3.2.1. Strictly necessary cookies. These cookies are essential in order to enable you to move around the Site and use their features, such as accessing secure areas of the website.
3.2.2. Preference cookies. These cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
3.2.3. Statistic cookies. Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
3.2.4. Marketing cookies. These are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
3.3. We use the services of Google Analytics on the Site. Whilst these services can be used for targeting and advertising (which is why this policy mentions this type of cookies), we only use Google Analytics cookies to track how visitors interact with the Site.
3.4. In particular the cookies track:
3.4.1. where a visitor came from;
3.4.2. what they did on the site; and
3.4.3. whether they filled in a contact form.
3.5. Armed with this information we can better understand the user experience, and we can use these insights to enhance the Site.
3.6. All visitor data collected by Google Analytics is anonymous
3.7. We do not use Google Analytics for any function which is related to advertising.
3.8. For more information about Google Analytics please see their privacy policies https://www.google.com/intl/en/policies/privacy/partners/